Veja um trecho de uma entrevista que fizeram aqui na Ekoa Café para a rádio BBC de Londres na semana da Conferência de Copenhague sobre como a classe média percebe/se envolve com a sustentabilidade aqui no Brasil.
"Take the Ekoa cafe, for example. It is set in the heart of the Vila Madalena bohemian district, but it could easily be transplanted to London or Buenos Aires, where it would fit in perfectly.
Not surprisingly, it's this place that hosts the Green Drinks event, which happens in other 29 cities around the world once a month. It's an informal gathering to discuss environmental issues - particularly climate change – over beers, caipirinhas and organic food.
The owner Marisa Bussacos says the the whole idea of the coffee shop has to do with sustainability. And in a city like Sao Paulo, with a large middle class often identified with the environmental concerns - and with some money to spend on organic food - the cafe is quickly becoming a hit.
"It's true that sustainability is a great marketing pitch for any company nowadays, but we do have a sincere concern about it", she says."
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